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About The Founder
Nesrine Abotera
I’ve lived and worked in the Middle East, Europe, and Asia with more than 20 years of experience
in management. In 2016, I reached the level of Senior Vice President of Marketing for one of Asia’s largest health and fitness chains, overseeing operations across three countries: Indonesia, Malaysia, and Singapore.
In 2017, I decided to leave the corporate world and embrace a quieter and simpler life. I launched Nina Found Home from Bali as a homewares and interior brand, driven by my desire to help people create peaceful, beautiful spaces—a refuge from the noise of the world.
Over time, however, my personal journey of transformation revealed a deeper understanding of what “home” truly means. I realized that home is not just a physical place but an internal experience—
a state of balance, peace, and fulfillment.
This realization led to the natural evolution of Nina Found Home into Finding Home, a platform that embodies the deeper meaning of “home.” Today, Finding Home is dedicated to holistic well-being, offering experiences, programs, and tools to help individuals design their best lives. It represents
a bigger vision: guiding others to reflect, reset, and reroute their lives toward clarity and purpose.
My previous experience in the health and fitness industry further deepened my understanding of well-being, teaching me the importance of creating routines that nurture both the body and mind. Through Finding Home, I now combine these insights with my management expertise to help others embark on their own journeys of personal growth and transformation.
My Journey of Finding Home
You’re probably asking a very obvious question. What is the founder of a homewares and interior retail company doing launching a personal development tool?
You’re right to ask.
I’m not a coach, and I don’t claim to have all the answers—but I’ve lived through my own profound reinvention journey, and I know how disorienting, lonely, and overwhelming it can feel to question every aspect of your life.
In 2021, I hit a point where my life felt dysfunctional, leaving me burnt out, isolated, and deeply unhappy. Over the next two years, I embarked on an introspective journey that reshaped everything—where I lived, who I surrounded myself with, and how I approached work, relationships, and my sense of purpose. I moved to a quiet town by the sea, ended relationships that no longer served me, and created a healthier, more balanced life.
What I discovered was this: when we take the time to reflect on our lives and design a clear vision for what we truly want, transformation becomes possible. At first, I took an online course designed to help you create your ideal life vision and plan. But as I became more immersed in personal development, I realized that understanding topics like psychology, relationships, money, and spirituality is essential to formulating a meaningful Life Vision—one that’s based on deep knowledge, not just a surface-level understanding.
My realization led me to develop my own Life Vision tool, which now encompasses all the knowledge I was missing back then. Now, I want to share this tool with the world.